Another marketing role is to tie-up with all Third Party Administrator (TPA) to attract Insurance Clients to hospital for reimbursement or cashless facility.
Apart from Insurance tie-up, our focus should be to increase the OPD, in turn increasing the Surgeries and IPD. Apart from having good referral network, marketing should be able to attract qualified and experienced consultant on board.
PR & Media Planning: accumulate day-to-day stories such as unique case study, Quotes in generic stories, profiling of spoke person & Article placement in Media.
Other latest trend apart from social media marketing through platforms like Facebook, Google plus is creating a Hospital Channel on you tube. Last but not the least is co-marketing with pharmaceutical companies or co-promotion with healthcare FMCG retail companies.
As a Marketer we must be clear about all services, specialty and facilities; we are confident to promote. Next, How do we want to position our Hospital? Whether ‘multi-specialty’ or ‘single specialty’ based on the services offered? Once this is done, all your communication will be created around the specialty wise services offered and supported facilities to the Targeted population. Hospital Marketing should be able to accomplish the following right from the inception: -
WHY DOES HOSPITAL NEED MARKETING? OR WHAT MARKETING CAN DO FOR HOSPITALS? To understand this one must know how to draft Hospital Marketing Plan to achieve Goals within budget.
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